Enjoy a dazzling array of colors! Maurice Lacroix has created the brightest, funkiest watch line available in a dazzling array of colors. The AIKON #tide is designed to stand out wherever you are. And best of all, AIKON #tide is helping to clean up the oceans with its revolutionary technology that transforms discarded plastic waste into timepieces of the highest Swiss quality. AIKON #tide, a cool watch with a conscience, will soon be available to you.